Cécile Parker

Hustle

Hustle is a messaging platform that enables personal conversations at scale, to engage communities. I was hired by the team in 2016 to improve the architecture of the Admin site, and augment the platform with a series of new features to assign and qualify leads. 

 
 

Hustle

Hustle is a messaging platform that enables personal conversations at scale, to engage communities. I was hired by the team in 2016 to improve the architecture of the Admin site, and augment the platform with a series of new features to assign and qualify leads. I created illustrations for the product, as well as case studies, presentations, and print collateral. 

 

Agent app 

Campaigns are defined at the Admin level. The goal of a campaign can be to raise money, or invite people to an event or political gathering.

For each campaign, agents are assigned a number of "leads" which they message individually through the app, using a script provided by the Admin team. The agent qualifies the lead's response (positive, neutral, negative, opt out request) and a relevant response script is suggested accordingly. The agent can edit the response script as needed.

 

Admin panel 

The Admin UI allows organizers to create campaigns (goals) and assign them to local agents.

 
 
 
 

Case study